The Inspiring Journey Behind Coyote Cricket Brand

Coyote is a trusted sports brand established in 1995, dedicated to delivering high-quality cricket equipment, sports gear, and athletic apparel. With decades of experience, we have built a strong reputation for reliability and craftsmanship. We specialize in manufacturing a complete range of products including cricket bats, protective gear, balls, bags, and all types of sports clothing. Our focus is on meeting the diverse needs of athletes across different levels of play.

Using premium materials and modern manufacturing techniques, every product is designed to ensure durability, comfort, and consistent performance. Each item undergoes strict quality checks to maintain high standards.

Our advanced manufacturing capabilities also allow us to work as OEM partners for reputed brands, delivering customized solutions with precision and efficiency. At Coyote, our goal is to provide dependable, high-performance gear that athletes can trust—helping them perform with confidence, consistency, and passion on every field.

History

    Established by Sudershan Kumar Mahajan with the acquisition of a government cricket bat factory at Mira Sahab, Jammu & Kashmir.

  • Focus on hand-crafted English willow bats
  • Built strong base in traditional craftsmanship
  • Dedicated hard work and consistency
  • Commitment to quality and durability

1990

Foundation

1995

Expansion

    Set up own manufacturing facility in Jalandhar and expanded operations under the leadership of Vikas Mahajan and Vivek Mahajan.

  • Strengthened production capacity and infrastructure
  • Introduced improved machinery and techniques
  • Expanded skilled workforce and operations

Vikas Mahajan

Director

Vivek Mahajan

Director

    Entered the Indian market and built a strong local presence.

  • Developed nationwide distribution network
  • Gained trust among clubs and academies
  • Strengthened brand recognition

2000

Domestic Market

2005

Exports

    Started exports and shifted focus towards international markets.

  • Expanded global reach
  • Established export-quality standards
  • Built long-term overseas partnerships

    Launched full-scale sportswear manufacturing.

  • Introduced jerseys, tracksuits, and uniforms
  • Focus on performance fabrics
  • Handled bulk and custom orders

2007

Sportswear

2009

Collaboration

    Collaborated with UK Cricket for cricket ground covers.

  • Supplied to BCCI and major test grounds
  • Entered sports infrastructure segment
  • Enhanced industry credibility

    Upgraded with in-house sublimation and embroidery.

  • Improved customization capabilities
  • Faster production turnaround
  • Better finishing and quality control

2012

Enhancement

2015

Diversification

    Expanded globally and introduced in-house caps manufacturing.

  • Added headwear to product range
  • Strengthened global presence
  • Became a complete sports goods manufacturer

Sustainability

Water

Water Care

  • Focused on efficient water usage across all manufacturing processes.
  • Continuous improvement in water recycling and conservation practices.
  • Reducing environmental impact through responsible resource management.
Energy

Energy Use

  • Advanced machinery used to optimize energy consumption.
  • Focused on reducing carbon footprint through efficient operations.
  • Adoption of modern technologies for better performance and sustainability.
  • Commitment to innovation with environmental responsibility.
Waste

Waste Control

  • Minimizing waste through efficient and controlled production processes.
  • Reducing material wastage while maintaining product quality.
  • Continuous improvement in sustainable manufacturing practices.
Supply Chain

Supply Chain

  • Working with trusted partners aligned with our quality standards.
  • Ensuring responsible and sustainable sourcing practices.
  • Building strong relationships for long-term growth and reliability.

Premium Materials & Craftsmanship

We use carefully selected high-quality fabrics, premium willow, and durable synthetics to ensure superior performance across all products. Each material is chosen to provide the right balance of strength, comfort, and long-lasting reliability.

From breathable clothing fabrics to reinforced padding and sturdy bag materials, every component is tested to meet professional standards. This ensures consistency, durability, and optimal performance in all playing conditions.

Every product is built with precision and attention to detail, combining advanced manufacturing techniques with skilled workmanship. Our focus is on delivering products that meet high performance standards while maintaining consistency in quality.

From stitching in apparel to shaping of bats and protective gear, each process is carefully monitored. This ensures strong construction, reliable performance, and products that stand up to regular use.

Our products are designed keeping athletes’ comfort and performance in mind, offering ergonomic fits and player-friendly designs. Each item is structured to provide ease of movement, balance, and enhanced control during play.

Whether it’s clothing, pads, or bags, the design ensures a perfect combination of functionality and comfort. The result is gear that supports players at every level of the game.

We combine modern aesthetics with clean finishing to create products that look as good as they perform. Attention is given to colors, detailing, and branding to deliver a strong visual appeal.

Each product undergoes a refined finishing process to ensure a premium look and feel. This helps maintain consistency in design while reflecting the identity and quality of the brand.

QUALITY

Quality is at the core of everything we produce, with strict checks at every stage from raw material selection to final finishing. Each product is carefully inspected to ensure it meets performance, durability, and reliability standards.

We follow consistent quality control processes to deliver products that perform under pressure and last longer. This commitment ensures trust, uniformity, and satisfaction for players, teams, and global partners.

Kaizen

Innovation and Technology

Zero-Defect Policy

Smart Manufacturing

Best Practices

Automation & Precision/h4>

AQL 1.0

Digital Quality Control

INNOVATION & TECHNOLOGY

Automation & Precision
Digital Quality Control
  • Smart Manufacturing Systems
  • Advanced Automation Technology
  • Precision Production Processes
  • Digital Quality Control Solutions
Innovation Technology

Awards for Quality, Innovation and Performance

Certificate 1
Certificate 2
Certificate 3
Certificate 4
Certificate 5

Our Certifications & Quality Assurance

Our commitment to excellence is demonstrated through the certifications and recognition we have earned over the years, reflecting a strong foundation of quality, reliability, and continuous improvement. We strictly adhere to established industry standards and follow globally accepted manufacturing practices, ensuring that every product meets high benchmarks of performance, safety, and durability. From the careful selection of raw materials to precision-driven production and final inspection, each stage is guided by structured quality control systems designed to maintain consistency across all product categories.

Our certifications validate not only our manufacturing capabilities but also our adherence to disciplined processes, ethical practices, and international compliance requirements. They reinforce our ability to deliver products that meet the expectations of professional players, teams, and global partners. Alongside this, the awards and recognitions we have received highlight our ongoing efforts in innovation, product development, and design excellence. These achievements reflect our focus on staying aligned with evolving industry trends while consistently improving product performance and user experience.

We have built long-standing relationships with clients across domestic and international markets by maintaining transparency, accountability, and a customer-first approach. Our recognition in the industry is a result of sustained dedication, technical expertise, and the trust placed in us by our partners. Each certification and award strengthens our position as a dependable manufacturer and exporter of cricket equipment, sportswear, and accessories.

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